Dear bebelle Family,
We wanted to sit down and have an honest conversation with you.
From 1st August 2026, you may notice a small adjustment in the prices of some bebelle products. Not every product will change, and wherever a price is revised, we have tried our best to keep the increase as minimal as possible.
We understand that even a small price change matters. That is exactly why we wanted to explain it to you openly.
It Has Been a While Since Our Last Price Change
Our last price revision took place in November 2024. Since then, despite continued increases in the cost of materials, labor, utilities, packaging and transportation, we have kept our prices unchanged for as long as we could.
During this time, we continued absorbing rising costs rather than immediately passing them on to our customers.
However, the world around us has remained uncertain. Ongoing global tensions have disrupted international trade routes, increased fuel and freight costs, delayed shipments and made imported materials more expensive and difficult to source.
Even though bebelle products are proudly made in Pakistan, many of the specialized components used to create them, including certain fabrics, laces, elastics, hooks, rings, sliders and other accessories, are connected to global supply chains.
When international shipping, fuel and material costs rise, the effects eventually reach local manufacturing too.
Why Not Simply Use Cheaper Materials?
Because that would not feel like bebelle.
A bra may appear simple from the outside, but its comfort and durability depend on many carefully selected components working together. The softness of the fabric, the recovery of the elastic, the strength of the straps, the quality of the fasteners and the precision of the stitching all affect how it fits, feels and lasts.
We could avoid revising prices by compromising on some of these details.
But we do not believe you should have to choose between affordability and a product that feels comfortable, supportive and dependable.
We would rather make a small and honest adjustment than quietly reduce the quality you have trusted us for.
What Will Remain Unchanged?
The things that matter most.
Our commitment to thoughtful design, dependable support, comfortable fabrics and careful construction remains exactly the same.
We will continue to:
- Select materials with comfort and durability in mind
- Maintain our quality and stitching standards
- Improve our fits based on your feedback
- Work with skilled teams and support responsible local manufacturing
- Keep our products fairly priced for the quality they offer
- Introduce price changes only when they become genuinely necessary
This is not a broad or excessive increase. It is a carefully considered, minimal adjustment intended to help us maintain the standard of bebelle products without cutting corners.
Thank You for Growing With Us
bebelle has always been more than a label to us. It is a relationship built over years, with customers who return to their favorite styles, recommend us to their families and trust us with something as personal as their everyday comfort.
We never take that trust for granted.
Thank you for allowing bebelle to be part of your lives, your routines and your most confident moments. Your encouragement, feedback and loyalty continue to shape everything we create.
As our costs change, our promise to you does not:
Comfort without compromise. Quality you can feel. And lingerie made with care.
Thank you for understanding and for continuing this journey with us.
With love,
The bebelle Team