About

The story of Bebelle lingerie began in 1996 when NASEEM APPARELS came into being as a small production house. Bebelle in a few years time became a well-known name and is now recognized as the fastest growing lingerie brand in Pakistan.

Since its inception, Bebelle’s primary focus is on producing lingerie that epitomizes cut throat design and comfort. At Bebelle, customer always comes first and through our years of expertise within the lingerie industry we make it our aim to provide them the best possible product which is intricately designed from high quality materials, the finest trimmings and craftsmanship of the highest order.

Our steadfastness when it comes to assuring high quality standards is what made Bebelle a well-renowned and trusted name within the lingerie industry. Our in-house research & development team of designers from Europe & Far East have made it possible for the brand to be at the forefront of change, turning novel ideas into innovative designs.